3D development: London Dynamics
Since ostart, we have been a close partner in building and further developing London Dynamics’ 3D and AR platform. Together, we have created solutions that deliver interactive product experiences directly on existing websites — with a clear focus on increasing conversions, enhancing user experience, and creating scalable, global reach.
3D
AR
Increased sales
A Creative Journey Together
At Plingot, we are extremely proud of our long-standing collaboration with London Dynamics, an innovative company that enables e-commerce businesses to offer interactive 3D and AR experiences directly on their websites — without complex integrations or extensive restructuring. Together, we have built their core product, and to this day we remain a central part of the platform’s ongoing development.
The Challenge – Bringing 3D to e-commerce smoothly and effectively
London Dynamics wanted to make 3D visualization and augmented reality easy and cost-effective to implement, regardless of the existing e-commerce system. The goal was for products to be visualized in the home environment, explored from different angles, and customized — without disrupting the regular sales flow.
The Solution – A Scalable and Flexible 3D Platform
- 3D Product Configurator and Visualizer interactive tools that allow users to configure products in real time, explore variations in color, material, and shape, and animate functions.
- 3D Photo Studio – generates hyper-realistic product images in virtual environments, eliminating the need for physical photo shoots.
- Augmented Reality (AR) – lets customers “try” products in their own space, increasing engagement and reducing returns.
- 3D CMS with Asset Management – central management of 3D models, metadata, and distribution. The platform is cloud-based, easy to integrate, and scalable to handle large volumes.
- APIs and Integrations – provide developers with flexibility to tailor the user experience and adapt the system to existing technical stacks.
Plingot’s Role – technology, collaboration, and strength
Since the beginning, Plingot has been a key partner in the development of the London Dynamics platform. We have built the system from the ground up and continue to drive its development, with a focus on scalability, stability, and usability. Our team contributes technical expertise, flexible solutions, and close collaboration, enabling London Dynamics to quickly launch new features, integrate with various platforms, and deliver a secure and reliable experience for their customers.
Company vision and strength – the London Dynamics story
London Dynamics was founded in 2021 with the ambition to simplify the adoption of advanced 3D and AR technology for e-commerce. The initiative comes from the experts behind Ikea Place, underscoring their deep understanding of both visualization technology and the needs of the retail industry. With a “build once, use anywhere” mindset, their platform provides brands with a high-quality, user-centered solution that requires minimal resources.
How London Dynamics’ solutions are used
London Dynamics’ solutions serve multiple industries:
- Furniture, sports, fashion, automotive, and marine – product visualization in natural environments with realistic lighting and materials.
- Demonstrations (demos) – training, component selection, or various usage scenarios presented in real time, visually and engagingly.
- Third-party results::
- 60% more customers are convinced to purchase products with 3D/AR.
- 94% higher conversion rate for products with AR.
- 44% higher likelihood of adding items to the cart after interacting with 3D.
The result – measurable impact and customer value
Thanks to Plingot’s solutions, London Dynamics has been able to offer its customers an integrated, easy-to-use platform that improves:
- Conversion rates, through engaging and realistic product presentations.
- Customer engagement, through interactive visualization and “try-before-you-buy” experiences.
- Return management, by setting clearer expectations and providing visual feedback.
- Scalability, with a platform that can handle large product catalogs and a variety of industry scenarios.
London Dynamics continues to grow with the support of Plingot. With our technical expertise and their strong vision, we look forward to continuing to scale the platform and raise the bar for digital product experiences. Below, you can try out the AR solution we have helped develop.
See more of our 3D development at London Dynamics’ website:
Build the interactive experiences of the future
Create interactive 3D and AR solutions with the right system. We build the platforms and integrations that make it possible — together with you, just as we did with London Dynamics.
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